Introducing Aster Academy
Better-paid tutoring, in the daytime, for families who live nowhere near you.
I help experienced tutors trade evening hours for better-paid daytime work and get their evenings back.
6-month mentoring programme
Aster Academy's 6-month programme is designed to mentor tutors in building a successful international tutoring business and empowering them . Gain the confidence to nurture, grow, and thrive in the international market with our comprehensive curriculum designed for ambitious tutors.
Nurture Your
Tutoring Potential
Dive deep into your core values, set clear intentions, and master your mindset to create a solid foundation for your international tutoring business.
Grow Your
Global Presence
Learn advanced marketing strategies, build a strong online presence, and develop a unique brand that resonates with international clients.
Thrive in the
International Market
Expand your business with targeted insights into different markets, build meaningful relationships, and implement proven strategies.
I know where you are, because I lived it
I'm Sarah Capewell
I teach UK tutors how the international market works, and how to build a practice that runs while your own children are at school.
I still tutor every week, so what I teach you is what I'm doing this term. Most of my students are in China and the Gulf , their evening lesson is my Tuesday morning.
But I didn't start there. I started exactly where you probably are now.
You're a good tutor. The parents who've worked with you know it, some have been with you for years. Your diary fills up from four in the afternoon. You mark at nine at night. Nearly every family who finds you comes from the same few miles around where you live.
What you'd like is a shorter register of families who pay properly, work that happens while your own children are at school, and someone to show you where those families are.
20 Years
in UK independent schools. Head of English, then Head of Boarding.
Examiner
I marked papers in the holidays to understand exactly how marks are awarded.
Oxbridge and the G5
Three students shortlisted for the John Locke Essay Prize.
Two sold-out cohorts
of tutors through Aster Advantage.
What my practice looks like now
How I teach: Small groups of four in the morning, or one-to-one built entirely around a single child.
How I'm paid: Monthly retainers, not hourly. Twelve months of visibility, rare in tuition.
How I'm found: No local advertising. My rate has nothing to do with what tutors nearby charge.
"Your rate has more to do with where you sell than how good you are."
FINDING THE MARKET
I live in the middle of the country, and I worked out early that nobody near me was going to pay my prices, so I stopped looking near me.
The families who pay properly are mostly abroad, and their evening is my morning. Some come directly; plenty come through agents, and working well with an agent is a skill in its own right. Once you've got two or three who trust you, your diary looks completely different.
I know where you are, because I lived it
I live in the middle of the country, and I worked out early that nobody near me was going to pay my prices, so I stopped looking near me.
The families who pay properly are mostly abroad, and their evening is my morning. Some come directly; plenty come through agents, and working well with an agent is a skill in its own right. Once you've got two or three who trust you, your diary looks completely different.
What the women I work with say
HOW TO WORK WITH ME
Where would you like to start?
membership
The Daytime Practice
A twelve-month membership for tutors rebuilding the business side of their practice: what you sell, what you charge, how the right families find you, how an enquiry becomes a family who stays.
£99/month
meNTORSHIP - 15 SPACES ONLY
Aster Advantage
For established tutors already working, or looking to work internationally, who want live agent access, market intelligence, and strategy every month – not another course, but a room of fifteen who are further along.
£450/month
For education businesses
Copywriting, Done For You
Already working with international families? Imagine posts, emails, newsletters, agent outreach and lead magnet copy, written in your voice by someone who does this for her own business every week.
From £595/month
Just having a look? Two free guides for tutors who want better-paid work during school hours.
AWAY FROM THE DESK
I'm a mum and a wife
I work three mornings a week, and Fridays are mine. Afternoons are usually for a run, with the best of intentions, and more often end up as coffee and cake with a friend.
I built this business around my family rather than fitting my family into the business, and I want the same for the women I work with.
THE NEXT STEP
If you'd like to see where the daytime work is and which families are buying it, start here.
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