You're one of the best tutors your students have ever had.
So why are you still teaching at seven in the evening for £40 an hour?
Introducing The Daytime Practice:
A twelve-month membership for tutors rebuilding the business side of their practice.
THE REALITY
You teach until nine most evenings because that's when your families are free.
Saturdays too, often. You've stopped expecting weekends to feel like weekends.
You've thought about putting your rates up, and something always stops you. It isn't laziness. There's a sense that the business underneath the teaching isn't solid enough yet to justify it.
I work with tutors charging £120 an hour who only work school hours. The teaching isn't what separates them from where you are now.
It's the second half of the business. The part nobody teaches you alongside the teaching: how to decide who you're for, what to charge, how to be findable by the right families, and how to run the whole thing as one practice instead of a pile of separate sessions.
Being brilliant at teaching and being chosen for it are two different skills. You've spent years perfecting one of them. The other one you've been left to work out alone.
Premium has very little to do with being a better teacher. It's the whole practice being in order: one clear thing you sell, a price that holds, a presence the right families notice, and the confidence to carry all of it when someone pushes back.
That's learnable, and it's what I teach.
WHAT IS IT
The Daytime Practice
A twelve-month programme that takes you from invisible and hourly to a premium practice you built on purpose.
It's structured around the Aster Method: five pillars covering everything a serious tutoring practice needs. It goes well beyond finding international clients, into the business foundations, the marketing, the mindset and the sales. You work through them in sequence, one building on the last.
FIVE PILLARS
The Aster Method:
A - Authority
Choose a premium specialism and a specific family to serve. Stop competing with every tutor in town and become the obvious person for one kind of work.
Inside this pillar:
How to identify your specialism and own it without feeling like you're closing doors. How to write a positioning statement that actually does something.
A full LinkedIn rebuild: your headline, your About section, your featured posts, the whole profile reworked so the right parent stops scrolling. How to talk about what you do so it lands as expertise, not just experience.
S - Signature
Build a signature offer, price it properly and learn to hold the rate without your voice wobbling.
Inside this pillar:
The difference between an hourly rate and a package and why packages protect your income and your time and shift the way clients see you. How to structure your offer so it's clear to the client and worth what you charge for it.
The psychology of premium pricing: why putting your rates up is a form of communication, not just arithmetic. The rate-raise conversation, scripted so you can say it without rehearsing for three weeks first. Contracts, terms, cancellation policies and the onboarding sequence that sets the right tone from day one.
T - Trust
Become visible to the right families long before they message you, so enquiries arrive warm, not cold.
Inside this pillar:
A content approach you can actually sustain, not the one that requires three hours of filming on a Saturday. Instagram: what to post and how often, plus captions that build trust rather than fill a grid.
LinkedIn: how to use it as a slow-burn referral engine rather than a job-hunting tool. How to start building an email list and why it's the only audience you actually own. The welcome sequence that turns a new subscriber into someone who already trusts you before they book a call.
E - Enrol
Turn an enquiry into a committed family through a calm, unhurried conversation that needs neither pressure nor a discount.
Inside this pillar:
The mindset reset that makes selling feel less like begging and more like a service. The discovery call structure that qualifies the family as much as it pitches to them.
How to handle the four objections that come up every time: too expensive, need to think, husband needs to be involved, seen a few other tutors. How to follow up without feeling like you're chasing. DM scripts and enquiry response templates you adapt rather than invent.
R - Retain
Become the tutor families refer and come back to, so your diary fills itself and your practice stops resetting every term.
Inside this pillar:
How to onboard a new family so they feel they've made the right decision before the first lesson. The check-in rhythm that keeps clients long-term without feeling like admin.
How to ask for referrals in a way that gets you referrals. Building a practice that compounds, where each good client brings the next, rather than one that starts from scratch every September.
Running through every pillar: the mindset work the mindset work. Pricing confidence and the thing that makes you shrink at the exact moment you should be showing up. It isn't a module bolted on at the end, because that isn't where it happens. It happens the morning you go to raise a rate or post something visible.
What You Get
The Aster Method vault
The full Aster Method vault, laid out as your twelve-month path.
One live call with me every month
A live call with me every month, where the sticking points get unstuck.
A room full of experienced tutors
Doing the same work at the same time: the kind of room that makes you do the thing instead of thinking about it for another six weeks.
This is for you if...
You're good at the teaching and tired of the hours
You know the business side needs work
You're ready to build something on purpose
This isn't for you if...
You're brand new and still finding your feet
You want clients handed to you
You're after a quick fix that skips the building
What clients say
WHAT IT COSTS
Join the Daytime Practice
From invisible and hourly to a practice you've built on purpose.
£99
PER MONTH
£990
PAID IN FULL
10 months' price for 12 months' membership
The full Aster Method, a live call with me every month, and a room of tutors doing the same work.
Who's Teaching You
I'm Sarah Capewell. I was a Head of English and an examiner before I built Aster Tuition. For the last several years I've worked with international families and the agents who advise them in Beijing, Shanghai and Hong Kong and I've helped experienced tutors position themselves for premium work in those markets and beyond.
I built the Aster Method because nothing I found taught the whole thing: the positioning, the pricing, the marketing, the sales, the infrastructure and the mindset work that makes all of it possible. So I built it myself.
Questions? Here are the ones I hear most
Is this only about the international market?
No. The method works across premium tutoring markets. My own background is in the international and Chinese education space, so it runs through some of the examples, but the Authority pillar is about you choosing your own specialism, not adopting mine. If you later decide you want the deep international access, the live agent intelligence and the direct route into those family networks, that sits in a separate programme called Aster Advantage.
I'm already flat out. Where would I even fit this in?
The live call is once a month. Everything else is at your own pace. You're not fitting a new timetable on top of the one you've got. You're working through the method in the gaps you already have, with a clear path so you're never wasting those gaps deciding what to do next.
How much of this is mindset versus practical?
Both and they aren't separate. The mindset piece runs through the practical work because that's where it actually shows up, in the moment you go to raise a rate or post something visible. It isn't a module you take before the real work starts.
What if I do the work and the clients still don't come?
I won't pretend I can guarantee what happens in your business. What I can tell you is that the method is clear, the steps are in sequence and you'll have me and the room alongside you while you work through it. What no programme can do is the effort. That part is yours.
Why the founding rate?
Because the first members help shape it and I'd rather reward the people who back it early than the ones who wait. £79 for life is my thank-you for being first.
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Disclaimer: Aster Academy and Sarah at Aster Tuition make no warranty, representation, or guarantee that your business will achieve a particular outcome or result (financial or otherwise). Your success depends on your own efforts, circumstances, and market conditions. Results from past clients are not indicative of future success.