THE EXPANSION CODE
The Expansion Code is a six-week strategic programme for female tutors and edupreneurs ready to work successfully and sustainably in premium, international markets.
It’s designed for women whose businesses already function, who are capable and often confident, but who know there is more leverage, scale and alignment available than their current model allows.
Why the Expansion Code exists
I see a very specific pattern with experienced tutors.
They are good at what they do. Often excellent.
They’re trusted locally, sometimes oversubscribed and they’ve built a reputation through care, consistency and results.
What they haven’t always had access to is a clear understanding of:
How international markets actually work
How agents and referral ecosystems think
Why some tutors become highly referable and others don’t
How premium positioning functions outside the UK mindset
What needs to change structurally for international work to be sustainable
So they either:
Stay local longer than they need to
Under-price internationally without realising it
Default to 1:1 work because it feels safest
Or assume international expansion requires hustle, scale or a personality transplant
The Expansion Code exists to close that gap before execution, scaling or long-term mentoring.
It prepares you to operate competently and credibly in premium international contexts, without guesswork.
“Thank you so much for today's strategy session. Things feel so much clearer and I have a sense of purpose - along with a to-do list, which is something you know I love!
You're brilliant at helping me firm up my ideas and understand what I need to do to go from concept to reality.
After today's 1:1 and last week's group strategy session, I'm feeling super motivated and optimistic. Thank you!"
What you will actually gain
Agents and international families are not buying enthusiasm.
They are buying reduced risk.
The Expansion Code teaches you how to position yourself accordingly.
By the end of six weeks, you will:
Understand how premium international tutoring markets differ from UK/local ones
Know where your expertise fits internationally (and where it doesn’t)
Be able to articulate a clear niche that makes sense to agents and families
Understand how agents assess trust, risk and value
Know which offer models travel well internationally and which don’t
Have clarity on group vs 1:1 vs leveraged models for your personality and life
Price with cultural awareness, not guesswork
Stop defaulting to over-delivery as a credibility strategy
"Sarah Capewell is without question one of the most honest, thoughtful, and impactful voices in education today. A true titan in her field, she blends deep expertise with genuine compassion, offering the best support available to anyone stepping away from the classroom. Her guidance is a lifeline for tutors and educators figuring out their next chapter."
— Rachel B
What we cover over six weeks
Each week is practical, specific and cumulative.
This is not content for content’s sake.
Week 1: Understanding the International Landscape
You’ll learn:
* How international tutoring markets actually function
* The difference between direct-to-parent and agent-led work
* Why UK assumptions often don’t translate
* Where most tutors misjudge demand, value and readiness
Outcome: you understand the playing field and your realistic entry points.
Week 2: Niche, Specialism and Refer-ability
This week focuses on:
* Why a niche matters more internationally than locally
* How agents decide who to refer
* The difference between being good and being referable
* Positioning your expertise so it’s easy to recommend
Outcome: you can clearly articulate what you do, who it’s for and why you without sounding generic.
Week 3: Pricing and Cultural Nuance
We look at:
* How pricing is interpreted across cultures
* Why under-pricing damages trust internationally
* How to price without apology or over-explaining
* Setting boundaries that signal professionalism, not rigidity
Outcome: you price in a way that feels confident, culturally aware and commercially sound.
Week 4: Offers That Travel
This week tackles:
* Why 1:1 isn’t always the strongest international model
* Group, hybrid and semi-leveraged offers that work across borders
* Containment vs availability
* Designing offers that protect your time and energy
Outcome: you understand which models suit you and which ones quietly cap your growth.
Week 5: Working With Agents (Properly)
We focus on:
* How agents assess tutors
* What builds long-term trust
* Common mistakes tutors make when approaching agents
* Professional boundaries, expectations and communication
Outcome: you understand how to engage with agents as a professional peer, not a hopeful applicant.
Week 6: Integration and Forward Strategy
We pull everything together:
* How your positioning, pricing and offers now align
* What your next strategic moves should be
* What not to do next
* How to avoid slipping back into old habits
Outcome: a clear, grounded plan for your next phase.
How the coaching works
Coaching & support
The Expansion Code is live, applied and deliberately focused.
Over six weeks, you’ll be supported through a combination of live group coaching, practical teaching and real-time guidance so that what you learn actually translates into decisions and action.
Here’s what that looks like:
Weekly live group sessions (75 minutes)
Each session combines strategic teaching with live discussion and Q&A. We focus on the practical realities of operating in premium and international contexts, not theory.
Weekly hot seat support (in our private community group)
You’ll have the opportunity to bring real situations into the room: pricing, offers, agents, positioning and next steps and get direct, nuanced feedback.
Implementation & decision support
Throughout the six weeks, you’ll have access to structured email support and a private resource folder, where you can bring real decisions, questions and drafts for feedback.
Who is this for
The Expansion Code is for you if:
You already run a functioning tutoring or education business
You are confident in your expertise
You want to work more internationally or at a higher level
You are open to rethinking how you position and package your work
You want strategy, not hustle
Who this is not for
This is not for you if:
You are starting from scratch
You want step-by-step beginner training
You want guaranteed leads or shortcuts
You are not willing to adapt how you operate
“Oh my goodness Sarah. My business is genuinely unrecognisable from this time last year. Everything feels clearer and more intentional. I can't believe I ever tried to do this without your support.”
Practical details
* Six-week live programme
* Strategic teaching + guided application
Investment: £1497 pay in full
or £800 paid in two instalments
A final note
This programme does not promise overnight success.
What it gives you is competence, orientation and credibility.
So that when you do expand, internationally or otherwise, you do it well.
“I did it! I shared my prices with complete conviction, talked through the pitch deck we did in our last session and they've paid in full for the 3 month package. Can't quite believe it. I feel like I'm finally charging what I dreamed I'd be able to but never actually thought would become a reality! So grateful to you for pushing me into my uncomfortable zone - it was totally worth it and now I'll be able to do it again with more confidence. Thank you.”
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Disclaimer: Aster Academy and Sarah at Aster Tuition make no warranty, representation, or guarantee that your business will achieve a particular outcome or result (financial or otherwise). Your success depends on your own efforts, circumstances, and market conditions. Results from past clients are not indicative of future success.